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Would You Like To Be Our New Franchise Partner?

Saloni franchise is a concept created to offer modern, sophisticated living spaces.

The first Saloni brand store opened in 2006 in İnegöl / Bursa. With more than 10 years of experience in retailing, the salon presents its designs to more than 45 countries around the world. With its expertise in customer service and consulting, it offers users a unique shopping experience. It specializes in seats, units, furniture and accessories. With 16 years of experience in manufacturing, industrialization and international projects, Hall is a proven franchise model.


WHY SHOULD I GO SALONİ?

  • Follow world trends and provide consumers with ergonomic, aesthetic, quality and functional products that they will prefer over others, use fondly, and recommend to their friends,
  • Provide our Corporate Vendors with special discount following a win-win principle,
  • Don’t use carcinogen raw materials and/or cheap imported materials in visible or non-visible details of our products,
  • Execute architectural projects for your stores that have unique and powerful outlines,
  • Ensure you’ll be under a trademark,
  • Always respect consumer rights and stand behind our warranty conditions,
  • Provide wide and smart solutions for narrow spaces,
  • Do not stick to catalogue and manufacture products that will suit our customers’ needs,
  • Actually listen to needs and requests and quickly solve them through our Post Sale Services department,
  • Provide periodical and up-to-date merchandising/retailing and sales/marketing trainings, and management consultation,
  • Utilize user friendly informatics technologies infrastructure and store management system,
  • Provide you the option to become part of a team that manages institutional processes very well,
  • Are sensitive about environmental issues, aware of our Corporate Social Responsibilities, and care for our corporate reputation,
  • Provide you with successful Corporate Communication, Public Relations, advertisement, and marketing activities and support,

Furnıture Sector And Inegol

Turkish furniture industry generally consisted of workshop style small scale manufacturers working with traditional methods; with the addition of middle and large scale companies in 1990s, it has become more of a capital and information based industry and today it is one of the rare sectors that does not have a foreign trade deficit. This rapidly changing and developing sector has a great potential in domestic and international markets due to brands, quality, small and large scale businesses in the sector, geographical location, country’s generally growth focused policies, young population, and growth in income per capita.

Our sector aims to get into top 5 furniture manufacturers in Europe and top 10 worldwide, with 25 billion dollars of manufacture and 10 billion dollars of export expectations for 2023.

According to TÜİK (Turkish Statistical Institute) research on “income and living conditions”, furniture stands at fifth spot among household expenses with 5.9% share in terms family spending. First four spots before furniture are rent-housing, food, transport, and restaurant-hotel expenses.

According to TÜİK 2009 data, furniture consumption in Turkey is worth 3.5 billion dollars (6.4 billion Turkish Liras), and equals roughly 1% of world furniture production. Turkish furniture sector aims to increase production volume to 25 billion dollars by 2023.

Income per capita was $6,500 in 2005, and with a 74% increase reached $11,318 in 2013. Paralleling this, furniture sector’s share from national income increased in amount and investment for sector’s growth was possible.

Inegöl took advantage of the commercial activity due to being located on historical Silk Road and at a close proximity to raw materials, and today it has become an important centre of furniture. When export in this sector is divided into regions, Inegöl comes third after Kayseri and Istanbul. This success achieved in export is a clear indication that Inegöl-Bursa is becoming an international centre in furniture business. With an employment rate of 10.9 per business, Inegöl-Bursa region is second to Kayseri in this field.


HOW CAN I GO SALONİ?

What We Expect From You

If as vendor you say:

  • We are not sprinters, we are marathon runners,
  • We see furniture business as our main trade,
  • We want be leaders in our region as a vendor,
  • We do not consider selling other brands’ products,
  • We treat end consumers as “Guests” rather than “Customers”,
  • We greet and bid farewell to our Guests debonairly,
  • We know the value of their homes for our Guests,
  • We enjoy our business, and only can get a good night’s sleep when our Guests are satisfied, happy and peaceful,

And sign-up to exercise these principles from the heart, welcome to Saloni family already...

Our first recommendation to you would be to make a detailed research about furniture business and retailing, as you should do before entering any business.

With such a research you can find out what companies offer you and expect from you, and have a general understanding of dynamics of investment in this sector.

You should first analyze whether your financial capacity is enough to make such an investment in furniture sector, and whether material and non-material returns meet your expectations and/or your targets.

Detaıls Of Our Franchıse Condıtıons

Location:

  • The store should be opened at a location with high potential.

Area:

  • Expectations for all franchise types include:
  • The store indoor area should be suitable to establish display cells of 15 m2 each
  • We prefer the franchise store to be a detached building
  • Planned franchise store should have parking area preferably at the front side or nearby
  • Planned franchise store should have a front façade of at least 10 m or above

Type 1 vendor store should have at least 1500-2000 m2 or more net display area, and at least 500-750 m2 storage area. Except for special conditions, it would be preferable if said area is spread to maximum 3 floors rather than multi-storey buildings.

Type 2 vendor store should have at least 1000-1500 m2 or more net display area, and at least 300-500 m2 storage area. Except for special conditions, it would be preferable if said area is spread to maximum 3 floors rather than multi-storey buildings.

Type 3 vendor store should have at least 750-1000 m2 or more net display area, and at least 200-300 m2 storage area. Except for special conditions, it would be preferable if said area is spread to maximum 2 floors rather than multi-storey buildings.


Decoration – Display :

Location

- The store should be opened at a location with high potential.

Area

- Expectations for all franchise types include:

- The store indoor area should be suitable to establish display cells of 15 m2 each

- We prefer the franchise store to be a detached building

- Planned franchise store should have parking area preferably at the front side or nearby

- Planned franchise store should have a front façade of at least 10 m or above

Type 1 vendor store should have at least 1500-2000 m2 or more net display area, and at least 500-750 m2 storage area. Except for special conditions, it would be preferable if said area is spread to maximum 3 floors rather than multi-storey buildings.

Type 2 vendor store should have at least 1000-1500 m2 or more net display area, and at least 300-500 m2 storage area. Except for special conditions, it would be preferable if said area is spread to maximum 3 floors rather than multi-storey buildings.

Type 3 vendor store should have at least 750-1000 m2 or more net display area, and at least 200-300 m2 storage area. Except for special conditions, it would be preferable if said area is spread to maximum 2 floors rather than multi-storey buildings.

Decoration – Display:

  • All vendor stores will be made by the contractual architecture company determined by Saloni. Architectural project will be decorated in accordance with Saloni decoration conditions and retailing principles.
  • After the vendor store is decorated according to conditions determined by Saloni, vendor cannot modify this decoration even in small details without prior written permission.
  • Any product or brand other than Saloni or its products cannot be displayed or sold.
  • Vendor will display the products determined in accordance with Corporate Identity Standards defined by Saloni. This includes corporate identity applications and signs on outer façade within Corporate Identity Standards if Saloni sees fit. Vendor will fulfil its obligations by completing all procedures and acquiring all permits, licences etc. including all the expenses regarding these, complete decoration and all accessories, and apply to Saloni for approval.

Financial – Administrative:

Candidate Vendor’s financial/administrative conditions should meet the following conditions:

  • Vendor should not have any mid or long term debt to banks exceeding 200,000 TL,
  • Vendor should not have any execution proceedings on its bank accounts, moveable or fixed property started by officials, commercial or personal creditors,
  • Vendor should not have tax debt over 25,000 TL,
  • Vendor should not have due and unpaid employer’s premium debts to SGK (Social Security Institution) over 3 months and/or 25,000 TL,
  • Vendor should not have any unpaid mark on its commercial/financial papers such as cheques, bills, deeds etc. for the last 5 years,
  • Vendor should have cash or real estate assets meeting the value of its investments and 6 months worth of products it will get from Saloni,
  • Vendor should have a creditable regional material and non-material reputation,
  • Vendor should have at least 3 years of active commercial business background,
  • Two biggest partners of the vendor company should not have any history/record of infamous crime,
  • We care that the store subject to franchise is located in furniture market/bazaar,
  • If candidate does not own the store subject to franchise, vendor candidate needs to have secured at least 8 years of rental contract for said store,
  • The store subject to franchise is expected to qualify for a business licence,
  • If candidate does not own the store subject to franchise, we recommend not paying any more than 16 TL per m2 as rent.
  • Sales staff to be employed in stores are required to have experience in this field,
  • Manager of the store subject to franchise is expected to have experience in retail store management,
  • We recommend employing sufficient number of experienced store delivery staff,
  • We care that our vendors have complete and sufficient delivery operation vehicles and equipment,

How Does Vendor Franchıse Acquısıtıon Process Work?

  • First of all, you need to deliver your vendor candidate application to us by Filling The Form provided on www.saloni.com.tr or calling Saloni headquarters from (+90 224 711 31 30).
  • After your initial application, an authorized employee from Saloni will contact you to make the pre-interview explaining our franchising conditions.
  • If your region is suitable for franchise and you find our terms and conditions favourable, we will visit you to see the location first hand, and discuss details of franchise face-to-face.
  • After this meeting, if you agree with our franchise conditions and Saloni approves your store location and conditions, we’ll sign the agreement.
  • After franchise agreement is signed, Saloni will prepare your store project and specifications within 30 days. After these specifications are delivered, our contractual architecture and construction company will prepare the application project proposal within 15 days.
  • You can conduct the construction works either with our contractual architecture and construction company or another construction company you are familiar working with, with the condition that application specifications and conditions are fully complied with. Yet for signs and totem pole you will have to work with our contractual advertisement agency.

VENDOR CANDIDATE BOOK PDF Download

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